PRSA-Madison 2011 Alchemy Awards Recap
UW-Extension Earns Top PR Honor
PRSA
picks the Wisconsin protestors as “Communicators of the Year”
Madison, Wis. (October 20, 2011) –
The Public Relations Society of America (PRSA-Madison) presented its highest
honor to the UW Colleges/UW-Extension for a media relations campaign to
announce a federal grant to extend broadband Internet service to outlying Wisconsin
communities. University relations manager Teri Venker accepted the award
October 20 at a luncheon at Madison’s Hilton Hotel. It was the 10th annual
Alchemy Awards, which recognizes the highest standards and accomplishments in
public relations.
PRSA also chose the Wisconsin
protestors for its annual Communicator of the Year award for their mobilization
in response to the budget repair bill and their success at getting their voices
heard in Wisconsin and throughout the nation.
In announcing the award, PRSA
Madison Board Member Mary Erpenbach said, “In the span of only one week, the
Wisconsin protesters went from completely unknown to statewide media
saturation, to an international story that continued to grow for weeks and
reverberates today, eight months and seven continents later.” She also
identified their successful social media tactics, using Facebook, YouTube,
blogs and texts to shape their messages and spread their news. Today, 9,000
videos on YouTube are tagged “Wisconsin protests.”
The awards ceremony showcased
outstanding public relations campaigns and communication tactics created by
numerous Madison organizations this year.
Other entries receiving awards in
the following categories included:
·
Annual
Report—Agrace HospiceCare Inc.,
Award of Excellence
·
Integrated
Communications—Lindsay Stone & Briggs, Award of Merit
·
Issue
Communications—The Creative Company, Award of Excellence; Putnam Roby
Williamson Communications, Award of Excellence
·
Media
Relations—Lindsay Stone & Briggs, Award of Excellence; Revelation PR, Advertising & Social Media,
Award of Excellence; Stephan & Brady, Award of Excellence
·
Special
Events— Lindsay Stone & Briggs, Award of Merit; Putnam Roby Williamson
Communications, Award of Excellence
·
Innovative
Use of Social Media—Hiebing, Award of Excellence
·
Miscellaneous
Tactics—Hiebing, Award of Excellence; The Creative Company, Award of Merit;
KW2, Award of Merit
The Public Relations Society of America (www.prsa.org),
headquartered in New York City, is the world’s largest organization for public
relations professionals with nearly 32,000 professional and student members.
PRSA is organized into 109 Chapters nationwide and 20 Professional Interest
Sections and Affinity Groups, which represent business and industry, counseling
firms, independent practitioners, military, government, associations,
hospitals, schools, professional services firms and nonprofit organizations. The
PRSA-Madison Chapter has served the area’s public relations professionals since
1970.
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