Learn how to measure the impact of your PR efforts and evaluate their effectiveness from Bob Giblin, APR.
Join us for an insightful online discussion with PR expert Bob Giblin, APR, on enhancing your public relations measurement and evaluation practices. Giblin will cover five key areas: inputs, outputs, out-takes, outcomes and outgrowths.
While many view evaluation as merely the final step in the Research, Plan, Implement and Evaluate (RPIE) process, Giblin will explore how various forms of measurement and evaluation are integral to each stage of RPIE.
Learn whether your practices align with the industry's best standards and how to improve them to showcase the effectiveness of your PR campaigns.
Bob Giblin, APR
Giblin’s career spans more than 40 years of agency, corporate, government and military experience. He is Accredited in Public Relations (APR), and he served for nearly 20 years on the board overseeing the public relations APR examination program.
Giblin has conducted workshops and training programs locally, nationally and internationally on PR planning, measurement and evaluation, improving awards entries and PR research management, for Fortune 100 companies, PR agencies and professional associations. He has served as a judge for the PRSA Silver Anvil Awards as well as numerous other public relations awards programs for PRSA chapters and other organizations.
Giblin holds a B.S. in agricultural journalism from the University of Wisconsin-Madison and a certificate in qualitative market research from AC Nielsen/Burke Institute. He graduated from the Department of Defense Information School.
PRSA Madison Members: $10
Guests: $25
Students: Free