Join PRSA Madison and Hiebing to learn fresh PR tactics for earned media success in today's evolving landscape. Network and gain insights!
It’s no secret the earned media landscape has undergone drastic shifts in the past several years, from the advent of the 24-hour news cycle and shrinking newsrooms to an ever-growing affiliate marketing universe and pushback on commercial messaging. In this hour-long session, Hiebing’s PR team of Nathan Dupont and Becca Vollmer will share case studies demonstrating how they’ve infused new life into tried-and-true media tactics (i.e., press events, groundbreakings, anniversaries, etc.) to generate impressive earned coverage for B2B and consumer clients alike in moments that matter!
Lunch will be provided. Please email leah.hauck21@gmail.com with any food allergies.
Location: Hiebing, 315 Wisconsin Avenue, Madison, Wis.
Parking information will be provided closer to the event.
Space is limited and prices will increase on Saturday, February 22.
PRSA Madison Members, Early Bird: $25
Non PRSA Madison Members, Early Bird: $35
Student: $20